Ms. Katoch is the Director of Development for multiple business units of CHARLESMATZ.
These include The Turnbull Townhouse, specialising in ideating and launching new businesses in the Arts and Culture, Fashion, Tech, and Media sectors. Crucible Press, a subscription-based monograph publisher and the Built Environment unit of the company.
Ms. Katoch assumed the directorship in 2020 after four years as the spearhead of UK and Asian Project Initiatives for the Firm, during which she curated and designed a full-scale public pavilion for the Regional Trust of Thamesmead in London as a part of the Architecture Thesis Studio Lab, Icelandic Tectonics + Chronos with the New York Institute of Technology. She co-taught thesis preparatory, capstone courses at the same institution in London and at the Abu Dhabi campus. She has also been a visiting juror at the Royal College of Art in London for the MA, Interior Design Programme.
From 2018-2020 she headed the design efforts, as well as worked in production as the Art Director of the fair magazine for UK-based Montgomery Arts’ India Art Fair.
She has designed new works, directed historic restorations, and promoted sustainable projects for various academic institutions, within hospitality, health care, media as well as corporate and retail sectors. Including publications for fine art and architecture subjects. She worked as project architect and designer for Princeton University's New York City-based University Club, and the Plaza Athénée Hotel New York. As planner and design coordinator for Landmarks Preservation works and restorations. Ms. Katoch also worked closely on the American Institute of Architects Center for Architecture exhibition in New York City and the Cooper Union for the Advancement of Science and Art featuring the retrospective of Franco Purini in 2017.
In 2016, she received a fellowship for an International Art Residency at the Sanskriti Foundation in Delhi, India which culminated in the lecture, From Concept to Hard-won Reality: A discourse between artists and design professionals.
On-going projects include project development for The Turnbull Gallery, The Turnbull Collective, Turnbull & Asser London, and the Turnbull & Asser Townhouse Building in New York City; formation of the London Chapter of The Retail Design Institute; development of content for academic and institutional workshops.